Page 267 - 2018 Defense White Paper

A salute event during the “Thank You, Armed Forces” program (January 2017)

Review, and promoted them through the MND’s Facebook page and blog, and other online

channels.
At the same time, the MND still promotes its policies through broadcasting media, 24) the
influence of which has not dwindled despite the rise of online media. These activities created
the momentum for improving servicemembers’ lives in the barracks and raising the people’s

trust in the external activities of the military. In particular, the contributions provided by the
ROK Armed Forces in actively supporting the 2018 PyeongChang Winter Olympic Games were

broadcasted through special Olympics programs.
The MND is carrying out “Love Servicemember Campaign” in diverse ways aimed at instilling
a sense of pride in military personnel.
In 2017, the MND produced a “campaign song” with popular celebrities and servicemembers,
Chapter 6
and organized a singing contest for all citizens. In celebration of the ROK Armed Forces
Day, it organized an off-line “Salute Event,” where citizens expressed their gratitude toward
servicemembers. The event’s online video went viral among Korean citizens, exceeding 800,000

views on social media. In the ROK Armed Forces Artbook Project launched in 2017, the MND
created an artbook expressing the expertise of the different positions within the military. The
content was viewed more than 2.6 million times on Facebook and other online platforms and

made into a calendar. The project raised the people’s interest in the military.
In 2018, the MND continued to organize various events including efforts for communication

24) The MND has planned and runs various programs such as Improving Servicemembers’ Foods, Clothing,
and Living for the Winter Season(KBS) in July 2017, Medical Specialist and Military Medical Services(KBS) in
th
December 2017, and Hanbit Unit 5 Anniversary Documentary(SBS) in April, 2018.

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